This adds up to roughly 200 million websites each year, and the figure is undoubtedly increasing as each year passes. Therefore, to remain ahead of the competition, you have to use the right marketing tool to increase brand awareness and remain ahead of the competition.
However, purchasing tools and software can be costly. So, if you want to save money, here are several free marketing tools to consider.
Google Analytics is a free tool that small businesses can use to track website traffic and engagement. It assists you in evaluating the effectiveness of your SEO approach and provides you with detailed demographic information about your customers.
Google Analytics can also assist you in understanding what aspects of your current marketing approach are working for you. For example, you can observe where most of your traffic comes from and which website pages visitors find the most interesting.
2.MailChimp
This isn't the only email subscription tool available, but MailChimp is a clear favorite, mainly because it provides new users a free option. It's free for up to 2,000 subscribers and 12,000 emails each month, and it allows you to create tags, send surveys, and do basic audience segmentation. This is a fantastic deal that any small business should jump on immediately!
You may use the Feedburner mail function to notify your subscribers about new posts, and the remaining content, such as product launches and new offers, can be readily distributed through MailChimp – to those...
Read Full Story: https://www.pulse.ng/business/free-marketing-tools-for-small-businesses/zs0vyvj
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