Like it or not, it's the king of ecommerce. Here's how to win selling on Amazon.
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Selling and advertising successfully on Amazon takes time, energy and specific knowledge of Amazon’s SEO and keyword system. Because of the complicated nature of selling on Amazon, there are plenty of misconceptions out there that can derail your sales strategy and leave you far behind your competitors. We’ll dispel four of the most common misconceptions about selling on Amazon to help you get and stay on the right track.
1. Amazon is a passive "set it and forget it" sales channel
The biggest misconception about selling on Amazon is that you don’t need an active and dynamic sales strategy. The reality is that the Amazon marketplace is constantly changing. With a sea of other sellers all competing to sell similar products to the same customer base, you’ll need to remain competitive in order to stand out. This requires a thoughtful strategy that is precisely executed over a long period of time.
It’s critical to continuously monitor the different category and marketplace trends as well as the trends of your competitors and respond accordingly. Make sure you’re monitoring the effectiveness of your advertising strategy, as you’ll just be burning cash otherwise. Keep an eye on your operational KPIs to keep your account performance from declining. If you sit back and take your eye off the ball, don’t be surprised if you’re left in the...
Read Full Story: https://www.entrepreneur.com/article/402207
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