Tuesday, January 25, 2022

6 Ways You Can Use a Website Crawler for Digital Marketing - Small Business Trends

Last updated Tuesday, January 4, 2022 10:30 ET , Source: NewsService

Digital marketing has evolved a lot in recent years. It is not just using the right keywords and posting content consistently. A lot of new elements like technical SEO, local SEO, user experience, etc., now play a role in your marketing success.

New tools like website crawlers and logs analyzers are becoming necessary to maintain an edge over your competitors.

In this article, we will understand what are web crawlers, how a web crawler will help your digital marketing process, along with a short list of website crawler tools we recommend.

What is a web crawler?

A web crawler is a tool that collects content from the web to build a corpus for further analysis.

Web crawlers analyze keywords and hashtags, index the URLs and the content, rank webpages, check whether links and HTML files are updated, copy web pages, and open discovered URLs to crawl new sites. The collected data can be used for multiple purposes.

For example, the collected data can be accessed by a search engine(like Google) for finding specific content or, it can be evaluated to improve the quality of existing content.

How does a web crawler work?

It starts with one seed page, collects the content, extracts the data from that page, and finds other pages, and the whole process repeats.

Let’s see how using a web crawler can help your business with digital marketing.

How does a web crawler help with digital marketing?

Now that we have briefly discussed what web crawlers are, what they do, and how they do it, let’...

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