NORTH HOLLYWOOD, CA / ACCESSWIRE / January 4, 2022 / Hennessey Digital, a leading marketing agency specializing in law firm digital marketing, has published its 2022 State of Law Firm Website Rankings, a new study providing technical analysis of the organic search results of 16,000 law firm websites. The report identifies the top factors and trends impacting law firms' page rank on Google for high-value keywords in the 200 largest US cities.
Insights from this research are the latest from Hennessey Digital, whose award-winning law firm response time study was released last year. The tech-focused agency helps top law firms dominate their markets through organic search, PPC, and other digital marketing strategies.
While data from the study does not suggest a straightforward relationship between page rank and one specific website characteristic, it reveals a combination of factors that affect search performance, including:
the number of entities on the page
how responsive the page is to mobile layout
the number of inbound and outbound links a page has
The research also confirms website attributes measured by Google's Core Web Vitals also impact ranking on search engine results pages. Other interesting findings include the discovery of technologies used on high-ranking sites, such as commonalities in the content management systems and web hosting providers used by many top law firm websites.
Hennessey Digital's Founder & CEO Jason Hennessey believes conducting research...
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