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If some keywords are good, then more must be better, right?
That’s the simple logic behind keyword stuffing as a ranking factor.
In the early days of web search, way before SEO was a thing, Google ranked web content using a basic set of signals.
Keywords were one of those signals. The more keywords you used, the better a page would rank, especially in the earliest days of search engines.
Keyword stuffing was a widely used technique because it yielded results, at least for a period of time.
But how does Google treat it now?
Here’s the history of the claims around keyword stuffing, followed by what the evidence says about it today.
The Claim: Keyword Stuffing Is A Ranking Factor
Exact match keywords were once a signal that carried a lot of weight. If a keyword appeared on a page exactly as the user typed it, the page would have a high chance of ranking.
When people discovered they could rank their websites for more queries by repeating different variations of keywords on a page, it led to the technique known as keyword stuffing.
You could get away with a lot of keyword stuffing. That ranged from overuse of keywords in on-page copy, to entire paragraphs that were just keywords separated by commas.
A more egregious form of keyword stuffing involved hiding paragraphs of keywords by making the text the...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/keyword-stuffing/
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