Optimizing Title Tags for User Intent and Semantic SEO - Business 2 Community

In this video, I’m going to share with you some things I’ve just been doing lately to try to help us better optimize our title tags for both our users, as well as semantic SEO.

Video Transcript:

So in this video, I’m going to share with you some things I’ve just been doing lately to try to help us better optimize our title tags for both our users, as well as semantic SEO.

The Importance of <title> Tags

Now, everything that we’re doing here is experimental. But I think we’re seeing some pretty cool results and I think by sharing it, hopefully you guys can try some of this too, and maybe together we can come up with something even better.

We know that title tags are important. They’re extremely important when it comes to SEO. And Google talks about them being important as well. This is straight from developers.google.com, saying that title links are critical to giving users a quick insight into the content of a result and why it’s relevant to that query. It’s often the primary piece of information that people use when deciding to click on a link, so it’s important that you use high-quality title text on your web pages.

Now I did a whole video on Google’s replacing title text and how we can create better title tags a few months ago. And if you want to check that out, you can see the link here in the video and learn a little bit more about title best practices.

We’re not going to be talking about best practices today, but we’re going to be talking about how we can...

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