One of the first things you’ll need to do for any search engine optimization campaign is keyword research — at least, that’s what you’ll hear from most SEO experts. For the most part, I’m inclined to agree. Having the proper selection of target keywords can make a massive difference in the long-term success of your campaign.
However, the importance of keywords has been distorted in the SEO community over the years. As a result, some practitioners put keywords as their highest priority or focus almost exclusively on optimizing for keywords, at the expense of other elements of their campaign.
Is it possible to focus too much on keywords in your search engine strategy?
The short answer is yes. And if you have tunnel vision for keywords, it could actually do more harm than good.
What Are SEO Keywords?
Before we can dig into the problem with excessive focus on SEO keywords, we need to explain the purpose of keywords in the first place. What are keywords exactly, and why are they important?
If you’re like most people, you rely on Google for many searches a day. You type a word or phrase into the search bar and hit enter to see results. Essentially, you’re typing in a keyword or a keyword phrase.
This is important because it allows search optimizers a chance to deliberately target a specific audience. For example, do you own a hotdog stand? If so, it would be nice if your website ranked highly for terms like “hotdog” or “hotdog vendor near me.” Optimizing your website and your...
Read Full Story: https://readwrite.com/why-focusing-on-seo-keywords-is-hurting-your-campaign/
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