Friday, January 28, 2022

Are Nofollow Links a Google Ranking Factor? - Search Engine Journal

Last updated Sunday, January 9, 2022 12:00 ET , Source: NewsService

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“Nofollow” isn’t just a funny-sounding term SEO professionals use to sound more mysterious. Nofollow is an HTML attribute that’s been around for 14 years.

At its most basic, nofollow is a hyperlink attribute that tells Google to not pass PageRank so Google doesn’t even crawl nofollowed links.

You can control the nofollowing of any links on your site (whether those are to external sites or internal pages) with the simple addition of the nofollow attribute.

There are also nofollowed links that are out of your control – when another site links to you, but has marked it up as a nofollowed link.

But is there any connection between nofollowed links and rankings?

It turns out there is a lot of confusion on this topic. Let’s get to the bottom of it all.

The Claim: Nofollow Links Are A Ranking Factor

Do nofollow links offer any value?

Nofollow links are not just a glorified attribute. It was a way to show search engines to ignore spammy or low-quality links.

Think of nofollow links as armor to protect your site from shady tactics.

It looks like this in your source code:

<a href=”http://www.example.com/” rel=”nofollow”>Anchor Text</a>

But do nofollow links really impact rankings?

The Evidence For Nofollow Links As A Ranking Factor

Google introduced the nofollow link attribute in 2005 to help...

Read Full Story: https://www.searchenginejournal.com/ranking-factors/nofollow-links/

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