There is a ton of competition to get on the first page of Google’s search engine results pages (SERPs), and with good reason: Clicks. Statistics show that a whopping two-thirds of all clicks go to the top five organic search results, leaving traffic scraps for the rest. How can you avoid being one of the 91 percent of pages that gets zero traffic from Google? By doing a combination of things, with SEO competitor analysis being one of the most crucial. Keep reading to see how you can ensure your SEO competitor analysis is on-point.
What Is SEO Competitor Analysis?
No matter what niche or industry you are in, you are bound to have tons of competitors fighting you for that top search engine spot. How can you beat out your competitors for that top spot? By seeing what they are doing in terms of SEO, which is what competitor analysis is. In short, you use your competitor’s SEO tactics to see what works. And when you find such info, you find ways to implement it into your own site’s SEO strategy.
As for what you may focus on when doing SEO competitor analysis, that varies, but here are some common areas where you will spend your time “spying” on what your Google foes are doing:
- What specific keywords they are ranking for.
- The SEO techniques they are using are both successfully and unsuccessfully.
- What their backlink profile looks like.
By doing SEO competitive analysis, you skip having to reinvent the wheel. Instead of making SEO mistakes on your own via trial and error, you...
Read Full Story: https://www.htmlgoodies.com/seo/tips-for-seo-competitor-analysis/
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