E-commerce, which has developed with the widespread use of the Internet, paved the way for the advertising and marketing needs to be transferred to the digital world. In these days when the classical advertising concept is slowly changing Google adsmanaged to get ahead of other types of advertising. Reaching millions of Internet users in a short time, Google ads are a great advantage for both advertisers and potential customers. Google ads available through Google Ads can be listed as follows:
- Search ads
- Display network
- Shopping ads
- Video ads
- Universal app ads
It is extremely easy to reach the target audience with the popular advertising models of recent years. The features and working methods of Google advertising models are as follows.
- Search Ads
This ad model is ideal for businesses that want to show their products or services in the search results list. Inquiry is the first step taken in the Internet environment. Being visible in the first step is a great advantage for brands. In order to be at the top of the query result list, using this advertising model as well as SEO works gives more effective results. This ad model that works with keywords can be purchased through Google Ads.
- Display Network
This ad model, known as banner ads, helps deliver rich ad content. Because video ads, text ads and animated ads can be used in the display ad model. It is possible to give these advertisements in many forms and in different sizes.
- Shopping Ads
This ad model of Google...
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