Saturday, January 22, 2022

Does Search Engine Optimization Help Law Firms? - The National Law Review

Last updated Wednesday, January 12, 2022 19:17 ET , Source: NewsService

How Does SEO Help Law Firms?

Search Engine Optimization (SEO) is one of the most effective marketing strategies for law firms. Think about it: What better way to reach potential clients than in Google?

After all, people use Google to search for lawyers and legal service providers in their area - more than any other platform. SEO empowers law firms to rank high in the search results and attract clients who are already looking for services like theirs.

But SEO doesn’t just help law firms attract new clients. There are many benefits to adopting a law firm SEO strategy.

1. Organic Traffic

SEO is first and foremost focused on improving a website’s Google rankings and driving organic traffic. Most often, the goal is to rank high, consistently, in Search and earn organic visitors for the long term.

Lawyers can optimize their website for the search terms (“keywords”) people are using to search for their services. For example, if you are a family lawyer in Denver, you can attempt to rank for “denver family lawyer,” “family lawyer in denver,” “family law attorney denver” and the like.

Organic (unpaid) marketing is great because it doesn’t require a hefty ad spend in order to yield results. You can adopt your own SEO strategies to rank your website or choose to hire an SEO professional to aid the process.

2. Improved User Experience

Believe it or not, SEO is not just about pleasing the Google gods. In actuality, your goal should be to provide the best website experience, content, and...

Read Full Story: https://www.natlawreview.com/article/how-does-seo-help-law-firms-10-benefits

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