Saturday, January 22, 2022

6 SEO Tips for 2022 and Beyond - MarTech Series

Last updated Friday, January 14, 2022 04:31 ET , Source: NewsService

Every year brings new opportunities to reevaluate and refine our SEO strategies to be more targeted and impactful for our brands and clients. It’s estimated that 53% of all website traffic comes from organic search, and as a result, investing in SEO continues to be a valuable, affordable investment for brands who want to grow their market share and revenue.

Because Google regularly updates their algorithm and the competitive landscapes of keywords constantly change, our SEO strategy needs to remain close behind. If you want to see more SEO success in 2022 and beyond, keep these SEO tips in mind as you tailor and target your digital strategy.

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1. Prioritize High-Quality Content

Although Google’s algorithms are regularly updated, their north star has always remained the same: Quality. Google wants to rank and promote web pages that provide useful, valuable, and relevant information to their users.

To rank higher in search results, your team needs to prioritize the quality of your web pages over anything else. If you’re not quite sure what quality means, Google looks for the following quality-signals when ranking web pages:

  • Original reporting or analysis
  • Comprehensive and topically-rich copy
  • Fast-loading, interactive, and visually stable content
  • Relevant internal and external links
  • Strong relevance and satisfaction of search intent

Google is getting better at recognizing...

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