It is surprising how many law firms are not taking advantage of their Google My Business profile. Once you learn how powerful your Google My Business profile can be, you will be anxious to get started working on your law firms.
But as you start filling out your Google My Business profile, you may be unsure which parts are necessary, and how to write your profile in a way that is going to help your law firm in the rankings. With this in mind, here are five of the top things that your law firm should be including on your Google My Business profile.
What Is Google My Business?
Google is the top search engine in the world. As such, if you want to win in the rankings, you need to be prepared to work with Google’s algorithm. But more than that, Google loves to see when your law firm is utilizing its products and services. Some law firms may remember when Google Plus was “all the rage”. Even though it never grew in popularity the way other social networks did, if your law firm was using Google Plus you can bet Google prioritized your firm over others that weren’t in the rankings.
Google My Business is similar. When a user searches for a business by name, and that business has claimed their Google My Business profile, this profile will be prominently displayed on the right sidebar of the search results. This is a great feature, but more than that, claiming your Google My Business profile is a signal to Google that your firm is doing what it needs to do to rank.
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