Websites aren't just for leaving contact information and hoping people will contact you. Your website inspires, captivates and converts users into customers.
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Having a website is as essential for a successful startup as business cards used to be a few decades ago. But creating a website for your organization is only half of the task. Beyond what business cards used to do, your website is not only a place to share contact details and hope for prospective customers to get in touch, but it's also where you inspire users, draw them in and begin to turn them into customers.
Do-it-yourself or hire a professional?
One of the main decisions small-business owners need to make is whether they want to hire professional help or create their own website. DIY website templates and builders are excellent for personal blogs, and their functionality is constantly improving. Initially, they are also a cheaper option than working with a professional web designer. However, they have a few drawbacks.
Limited creativity
Your creativity will be limited by the number of designs included in your package. While not impossible, you may struggle to achieve a close fit with your brand. This can lead to problems with brand consistency.
Search engine optimization (SEO)
SEO is vital for your business to be found by search engines but can be tricky to get right initially without expert support. Achieving great rankings also means regular...
Read Full Story: https://www.entrepreneur.com/article/411304
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