Local service business?
Don't worry about SEO.
It seems crazy, as every marketing firm on the planet leads with the need for SEO, or Search Engine Optimization. That is, how high you show up on Google or other search engines when someone does a key word search.
But the firms pushing this are doing so as they make money, and a lot of it, selling the service, or are trying to convince you to buy a new website. And yes, there are times it can matter. If you are selling a commodity, something others can easily sell, and do so over a large area, SEO can be a difference maker. Selling teddy bears and can ship them all over the country? You want to come up as high as possible in that search.
But for most small businesses, marketing is to a much smaller area, and is often service related. A restaurant, gift shop, local electrician, day spa and similar businesses do not gain much from coming up high on search results based on SEO. Basically, its snake oil. SEO sounds good, but it won't make any real difference to your bottom line.
Why? Because your geographic region is limited, and buyers make buying decisions based on referrals and recommendations far more often than a selecting from strangers in a Google search. Who their friends have used, the quality of the content (articles, photos, posts) on social media, and reviews mean far more than SEO.
Ultimately, SEO is easy money for the marketing firms but has limited value to smaller companies.
Instead, follow this basic marketing...
Read Full Story: https://www.branfordseven.com/business/atticus-news-marketing-local-small-business-owner-ignore-the-seo-sales-pitch/article_4918e984-7883-11ec-9370-b327896f4a32.html
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