It comes as no surprise that when sourcing products and services, B2B customers – like the rest of the world – find them online.
In fact, 87% of B2B enterprises turn to search engines for new content.
If your target audience is the typical B2B buyer, you need to appear prominently on relevant search engine results pages (SERPs).
While SEO can certainly get you page one visibility, Google Ads are a great way to augment your organic presence – especially in super competitive results.
Challenges In B2B Advertising
There are several obstacles marketers face when setting up and optimizing B2B Google Ads campaigns.
First of all, B2B keywords are expensive thanks to the amount of competition.
Additionally, niche markets (usually B2B) often have low search volumes for many of their main keywords.
Compound that with low conversion data, and it means Google’s algorithms might not have enough data to ‘learn’ from.
Furthermore, due to most B2B products and services having a long sales cycle, attributing the true impact of Google Ads to your bottom line can be difficult.
9 Tips For Better Performing B2B Google Ads Campaigns
Whether you want to drive more traffic to your website, create brand awareness, increase leads, or launch a new product, these tips will help your Google Ads campaigns get in front of the right audience and achieve your desired results.
1. Hunt For Goldilocks Keywords
Finding “Goldilocks” keywords; that is, the ones that are not too expensive but still have...
Read Full Story: https://www.searchenginejournal.com/google-ads-b2b-campaigns/432706/
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