We know Google has deduplication efforts for when a featured snippet is displayed so that it might remove the snippet from the main web results. Google may do the same, in some cases, for when a URL is listed in the top stories section and then not show it in the main web results.
Google in some cases may be removing the web search result snippet when it shows that same result in the top stories section of the Google search results.
Danny Sullivan of Google said this on Twitter after a complaint from The Verge. Danny said "it's showing in Top Stories, it is getting deduplicated from the rest of the page. Deduplication can often be useful. Doing this search in the way that user might by using solution-seeking terms rather than unusual terms in the headline, there you are at the top in Top Stories plus deduplicating means there's more variety from other publications. In searches like that, our systems also are going to generally seek to show the most helpful, reliable info they can. That's why you don't see a lot of duplicates of your article showing. Duplicates certainly exist, but it isn't that helpful to show them. That leads to headline-oriented searches. As I said before, that's super common among authors. I used to do it all the time, myself. But headline searches contain typically contain a lot of terms, so our systems shift to return pages that have those terms. his means authors are more likely to find duplicates, even though for typical searches that readers would...
Read Full Story: https://www.seroundtable.com/google-deduplication-top-stories-search-results-32776.html
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