Perhaps you’ve heard of regex but aren’t quite sure how it can be used in SEO or whether it fits into your own strategy.
Regular expressions, or ‘regex’, are like an in-line programming language for text searches that allow you to include complex search strings, partial matches and wildcards, case-insensitive searches, and other advanced instructions.
You can think of them as searching for a pattern, rather than a specific string of text.
Therefore, they can help you to find entire sets of search results that, at first glance, may appear to have little in common with each other.
Regex expressions are a language all their own and the first time you see one, it can look quite alien.
But they are quite easy to learn and can be used across JavaScript, Python and other programming languages, making them a versatile and powerful SEO tool.
In this guide, you’ll learn common regex operators, how to use more advanced regex filters for SEO, how to use regex in Google Analytics and Google Search Console, and more.
You’ll find examples of regex at work in different ways in SEO, too.
What Does Regex Look Like?
A regular expression typically includes a combination of text that will match exactly in the search results, along with several operators that act more like wildcards to achieve a pattern match rather than an exact text match.
This can include a single-character wildcard, a match for one or more characters, or a match for zero or more characters, as well as optional characters,...
Read Full Story: https://www.searchenginejournal.com/regex-seo-beginners-guide/432930/
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