1. Be social
This may seem like a no brainer but many golf courses struggle with making use of social media to reach younger audiences. Your golf course marketing strategy at the very least needs to include a Facebook, Instagram, and Twitter page. These pages should have weekly posts that encourage conversation and provide the opportunity for audiences to engage. Anything constitutes a good social media post as long as it authentically represents your course: a funny golf meme, course discounts, events, tournaments, even leader boards and award winners are excellent kinds of posts that show millennials that your golf course is serious about engaging its audience. Millennials want to collaborate and be included in your clubhouse culture, prove it with your social media content!
2. Authenticity, be the expert!
Golf course marketing for millennials is about one thing: authenticity. If your advertisements don't come off as honest or truthful you will lose the young audience immediately. Golf courses can prove their authenticity by showing their expertise, having a professional appearance, making use of their golf professionals, accurately representing their course in their pictures, and having an authentically fun and friendly demeanour.
3. Mobile, mobile, mobile!
It's no secret that millennials are a mobile generation. For starters your course absolutely needs to have a mobile optimized website and mobile tee time booking. Search engine optimization (SEO) for mobile is...
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