Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.
This week’s My Five is by Joe.
1. Does Google Analytics breach GDPR regulations?
Privacy has always been a thing that I think we naturally strive for. It is a basic human instinct. I suspect that very few, however, are aware of just how much personal data is shared around the world. Data is the new oil and I am afraid that profit comes before privacy.
There have been a lot of initiatives to combat this ‘data invasion’ which are well intended but typically end up being really annoying. As a digital marketeer, initiatives such as GDPR can end up being incredibly frustrating, as it can stop you doing things that do not feel invasive. Taken to the extreme, some of these initiatives can actually threaten a lot of what we do.
I was therefore interested to read of an Austrian ruling this week which basically outlaws the use of Google Analytics. This could obviously have *massive* implications for online marketing and I won’t deny that I find it a little unsettling, although I will confess that I struggle to really understand the implications for us all. As far as I can tell, it is only relevant to Austria and has not actually been cemented in law, but it could be a worrying sign of how tensions between the EU and the US could end up turning a bit silly.
You can read more about this at ...
Read Full Story: https://browsermedia.agency/blog/my-five-468/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
