See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
SEO in the homebuilding industry requires a mix of local, on-page, off-page, and technical organic search skills to maximize your ranking potential.
The right balance of these skills and tactics for your organization depends on your:
- Targeting (regional vs. national).
- Business type (custom vs. tract builders).
- Availability of resources to get the work done.
- And growth goals.
While the above factors will help you personalize and tailor your SEO strategy to your unique needs, you need a solid foundation to build from (see what I did there?).
Here are four areas marketers in the homebuilding space should be well aware of to help your residential construction company succeed in search.
1. Required On-Site Content Areas For Homebuilders
Your site is going to have sections devoted to prospects and customers.
Here are five areas your site needs to invest the most in for SEO success:
Floorplan Or Home Plan Pages
The most popular sections of builders’ sites are typically their floorplan pages.
Most of your website investment should go into making these pages full of imagery, specification, localized pricing/features, virtual walkthroughs, FAQs, and video-based content featuring the home designer or architect.
These pages should also be optimized for mobile devices as they may not be able to easily see...
Read Full Story: https://www.searchenginejournal.com/seo-for-homebuilders/433792/
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