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When most people think of local SEO, they tend to default to their Google Business Profile, local citations, and backlinks.
When trying to capture those “near me” results, these are definitely beneficial.
However on-page optimization also plays a significant factor in the signals that are sent to the search engines to influence your local rankings.
On-page SEO helps you rank higher in organic results and in MapPack results, as well.
Here are five on-page optimization tips to help boost your local visibility in search.
1. Make Sure Your NAP Is Consistent
NAP is an acronym for Name, Address, and Phone Number.
These three simple pieces of information can make or break your local SEO strategy.
Make sure you have these bits of information displayed prominently on your site. A footer is a great place to house your NAP since it will appear on every page.
Linking it to your Google Map is even better.
You can also display your NAP on service area pages and on your contact page in the body.
Consistency matters. It’s important that this key business information is the same anywhere potential customers find you online – and anywhere Google may be using it for comparison to ensure its accuracy.
This helps crawlers and bots to connect the dots between your Google Business Profile, website, and other local...
Read Full Story: https://www.searchenginejournal.com/local-seo-onpage-tips/433667/
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