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Friday, March 29, 2024

Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips - Search Engine Journal

Last updated Wednesday, January 26, 2022 02:45 ET , Source: NewsService

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What SEO considerations should you factor into your rebrand planning process?

This question comes from Tyler, who attended a recent SEJ webinar and asked,

“Recently, we had a client rebrand and change their brand name and URL. We saw an absolutely massive fall off with rankings and traffics.

Could you give some insights into why specifically changing the brand name/URL would affect all of these pages that essentially didn’t get changed content-wise and had the appropriate redirects in place?”

Doing The Prework For A Successful Site Rebrand

“Changing a URL/domain means a completely new page or website for Google. This is a classic challenge in a website migration,” says Ludwig Makhyan, Co-Founder of Mazeless – Enterprise SEO.

He suggests, “You have to take some crucial steps to ensure your migration process runs smoothly. If you do everything right, you’ll avoid losing your rankings and will save a lot of revenue.”

Suggested Solutions:

“First things first, there is a ton of prep work to be done,” says Makhyan.

“The easiest way to play this will be to follow a good website SEO migration checklist. In general, the whole process will be broken down into the following main stages: Pre-Migration, Launch, and Post-Migration.”

Some of the most important things you have to do at the Pre-Migration are...



Read Full Story: https://www.searchenginejournal.com/seo-rebrand-rankings/433350/

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