Your hotel website is the face and voice of your brand, and that's where you maintain all the details about your hotel and offerings. Since it is the first thing anyone will see when browsing for your hotel, it is necessary that you offer visitors an interesting, educational, accessible, and easy-to-use website that encourages them to take action.
Here is a list of 7 ways to help you get more direct reservations by beating your competition.
- Posting Different Content
A problem we notice with practically all hotels is that they fail to differentiate between content assets that should be put on their own channels, such as their website or mobile applications, and those that should be published on the travel agent's websites.
Hotels risk their chance to convert a customer to a direct booking by publishing similar content, such as pictures, writing, and even videos, on multiple online platforms.
Did you know that around 52% of users will first check the official hotel website before reserving an OTA site?
This is opportunity hotels are missing out on. When a prospective tourist visits both the hotel website and the website of an online travel agent for the same hotel and finds the exact information in both places.
It's more likely that they'll make reservations through the online travel agency. This is a loss for hotels, as now they will have to pay a commission of 12–30% of the reservation price.
Hence, to maximise the chances of getting more direct reservations, hotels...
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