Autocomplete is one of Google’s oldest search features and among the most useful to optimize organic rankings. Autocomplete is sometimes referred to as Google Suggest and was once called Google Instant.
In this post, I’ll answer common questions on autocomplete.
How Does Autocomplete Work?
Google autocomplete extends the search term as you type it, producing quicker results.
With autocomplete, Google is predicting a searcher’s intention. Those predictions likely impact searchers’ behavior because many will click a suggestion without completing the original term.
This makes Google autocomplete a crucial search-engine-optimization element, especially since it now powers address bar suggestions on many popular browsers, such as Safari and Google Chrome.
When generating these predictions, Google relies on popular search queries. Other factors include:
- Trending search terms,
- Searcher’s location,
- Searcher’s past queries.
Searchers can disable personalization to remove their past search history from influencing Google’s predictions.
Autocomplete for Keyword Extension
Autocomplete extends a query to target a searcher’s need and thus identifies possible keywords to target. If a search query is popular enough, Google will keep expanding it. (Hit the space bar at the end of each phrase.)
Say a searcher is looking to download the Google Classroom app for the Mac. She starts by typing “g-o-o-g-l-e.” Autocomplete will then extend the keyword “google” with each additional keystroke —...
Read Full Story: https://www.practicalecommerce.com/how-to-use-google-autocomplete-for-seo
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