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Google’s Search Advocate John Mueller says the impressions your site receives for a keyword is not an indication of the search volume for that keyword.
This is stated on Twitter in response to a question regarding whether impressions data in Google Search Console can be used to estimate search volume.
For example, if you have a page ranking in the first position for a particular keyword, and it’s receiving 1,000 impressions per month, does that mean the keyword’s search volume is 1,000 monthly queries?
No, that’s not how it works, Mueller says.
Impressions Are Not Search Volume
First, Mueller clarifies how impression data differs from search volume data:
“The impressions are the impressions your site received in search. It’s not necessarily all the impressions shown to all users. It’s not the search volume. Also, all tools guess & simplify search volume, so the numbers you see in search volume tools will always be wrong.”
Syed Sufiyan, the Twitter user who posed the initial question, presses further.
He has a page that ranks in position one for a certain keyword. So he asks if the impressions the page receives is indicative of the amount of searches being conducted for that keyword.
Sufiyan states:
“Thanks for the clarification, but still I’m confused!
For Instance:
I have a keyword/query...
Read Full Story: https://www.searchenginejournal.com/google-says-no-correlation-between-impressions-and-search-volume/435696/
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