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Page titles have a large impact on click-through rates because they provide important context to search engines, but a recent study shows Google rewrites page titles more than 60 percent of the time.
A recent study on Zyppy.com, analyzed more than 80,000 title tags from 2370 sites to determine how many of the site title tags were used in search results. They discovered the search giant rewrote 61.6 percent of the title tags at least partially.
Further examination showed specific factors contributed to the chances of a title tag rewrite. Google’s goal is to provide searchers with the best title tags to provide context for what the web page contains. If the title tag isn’t up to snuff, then Google’s algorithm changes it.
This is often frustrating to website owners and SEO specialists who spend considerable time crafting the perfect title tag. The Google changes ranged from a single word to a complete rewrite of the title tag.
Factors For Page Title Changes
There is hope for websites that want page titles used as is. The study showed that certain factors increased the probability of Google rewriting the title tag, but that doesn’t mean following these rules is a guarantee.
Too Short Or Too Long Titles
The ideal page title length is between 50-60 characters. If the page title is too long, Google...
Read Full Story: https://www.searchenginejournal.com/google-changes-more-than-61-percent-of-title-tags/435618/
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