Google’s new page experience metric will shape how your website performs on search engines from February. This means that readers could see more variety in the news brands appearing in Google’s top search results as better content and site performance are recognised by the shift.
For news publishers, whose content-dense websites are among the slowest on the web, this is another yardstick to contend with to make sure their hard-earned audiences are able to find their content.
[Read more: What publishers need to know about the latest changes in Google search]
The page experience update is a measurement of how users interact with a web page, beyond simply ingesting content, to gauge how useful it is.
The tech bit
Three metrics will determine how a webpage feels to read and navigate, from load speed to stability.
The first, snappily named Largest Contentful Paint (LCP) measures how long the largest piece of content takes to load.
It may be a splash on the homepage, an exclusive photograph or a video – usually the main item publishers want users to click. Google believes that if it loads slowly, it may be missed altogether.
The second, First Input Delay (FID), clocks the speed between landing on a page and the first click becoming available. A homepage should shuttle users deeper into the content. But if that first click is slow, attention - and the reader - may be lost.
The third, Cumulative Layout Shift, is the most intangible. It measures that final jiggle of pictures and...
Read Full Story: https://www.journalism.co.uk/news/google-page-experience-metric-publishers-news-seo/s2/a899008/
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