A helpful guide for successful link-building strategies - The Drum

Digital Ethos on how marketers can improve their link-building strategies

Google focuses on quality links to ensure valuable content is ranked higher over quantity. But what are viable and achievable link-building strategies today? Stas Pamintuan, junior SEO executive at Digital Ethos, investigates.

In all the years that Google has existed, link-building strategies have evolved into sophisticated practices and a staple of modern search engine optimization (SEO). At first, link quantity was the name of the game. The more links your site had, the higher it ranked on search engine results pages (SERPs).

Today, Google focuses on quality links to ensure that websites providing valuable content are ranked higher. This shift in focus has made link building a lengthy but vital process – site editors no longer need to link to a page ‘just because,’ but instead focus on finding relevant sites for backlinks, as well as providing valuable content for their audience.

With this in mind, link builders must put in the time, thought and energy to create sustainable link-building strategies for SEO to help rank on SERPs.

Publish link-worthy content

When it comes to link-building strategies for SEO, creating content that people would want to build links to is essential as it has broad appeal and sits at the top of the marketing funnel. This is even more important if you’re targeting a specific website to obtain a backlink.

The more relevant your page is to its audience, the more likely it...

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