Some days in the world of SEO, it feels like “Groundhog Day” – the classic 1993 movie where Phil Conners (played by Bill Murray) repeats the same day over and over.
But instead of the day repeating, one question gets asked over and over and over. It usually goes something like this: what are some common SEO myths you always hear that need to be debunked?
The topic of SEO myths and conspiracy theories is popular. We recently featured an article on myths (11 conspiracy theories about search, Google and Big Tech) here on Search Engine Land and have published several others in past years. So we won’t go into any actual myths or debunking here.
The bigger question is: why does your boss (and/or your co-workers and/or your team) keep asking you about these SEO myths? Or how did your client hear about some random, long-ago debunked tactic? Shouldn’t they know better?
Well, no. Not always.
Part of your job is to understand and educate them about how search actually works – why E-A-T isn’t a ranking factor, why Domain Authority isn’t a metric Google uses or why LSI keywords are a ridiculous concept.
Read on to learn about the top reasons people believe SEO myths and how some SEO practitioners deal with them.
1. Repetition
SEO myths sound believable when repeated enough times. Misinformation tends to spread in our industry. It’s shared in conference presentations, in blog posts, on social media, on podcasts and elsewhere. Before you know it, you’ve got a myth (or a new SEO...
Read Full Story: https://searchengineland.com/why-people-believe-seo-myths-383364
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
