Google Lens now allows those searching to ask questions about the photo image they seek.
Made possible by advancements in artificial intelligence, multisearch enables people to ask a question about an object or refine the search by color, brand or a visual attribute.
For example, someone could screenshot a purple dress and add the query “green” to find it in another color, take a photo of a dining set and add the query “coffee table” to find a matching table, or take a picture of an exercise machine and add the query “accessories.”
When asked how this will change search engine optimization (SEO), Marty Weintraub, founder of Aimclear, said this capability makes it more like social, and wonders why it took so long. He said it was “stupid” that it took so long to invent a search capability that combines text and images on Google or Bing, or any other search engine.
“For social, paid and organic, you have to win it with the headline and image,” he said, pointing to an example in Pinterest. “It gives marketers a whole bunch more emotion to use in the creative. In terms of ranking indicators that occur from this hybrid, image vs text optimization, trying to control that, the horse already left the barn.”
SEO already is about more than words. It’s about phonetic clusters and meaning, and the entire site and what users do while on it, accessibility, and core web vitals, he said.
“How Google will regulate text on images will be interesting,” he said. “There are some preliminary...
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