This post was sponsored by ReviewInc, opinions expressed in this article are the sponsor’s own.
You get that notification of a new review in your inbox.
Next, you hold your breath and recite a short prayer before opening the email.
You’re bracing yourself for a negative review.
Business owners like you regularly experience this dread; you know a picture can say a thousand words – so can a review (even with a character limit).
We know consumers rely heavily on reviews for their business decisions.
Therefore, your first thought may be to put your best foot forward and avoid any negativity like the plague.
However, sometimes bad is good.
Should I Remove Negative Reviews?
You may be surprised, but no, do not delete negative reviews.
It seems counterintuitive, but trust us – negative reviews have a very positive impact on your brand, sales, and search engine result page (SERP) visibility.
Let us explain.
Can Bad Reviews Be Good?
Yes! Bad reviews can be good, especially when we’re talking about online reviews.
Why Is Some Negativity Good When It Comes To Online Reviews?
Unbelievably, having too many positive reviews can be a red flag to consumers.
More people will trust a 4.7 rating than a perfect 5-star rating, according to a study by ReviewInc.
This is because some businesses “game,” falsify, or provide payment and exchanges for positive reviews – and customers know this.
Customers know when something feels too good to be true, and when this happens, they often decide to take...
Read Full Story: https://www.searchenginejournal.com/negative-reviews-help-seo-reviewinc/444703/
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