How Does Google Multisearch Affect SEO? - Search Engine Journal

Google's John Mueller answers a question about multisearch and how that might affect SEO

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Google’s John Mueller answered the question of how Google’s new Google Lens multisearch affects SEO. How Google Lens multisearch affects the practice of optimizing for search engines is a good question and John provided a thoughtful answer.

John Mueller Discussing SEO and Multisearch

Google Multisearch

Google Lens is an app that’s available for both Android and Apple iOS devices.

The Google Lens app (available for both Android and Apple iOS devices) offers a way to search using the camera and accomplish tasks such as translating text, identify plants, bugs and animals, and find information about places, and other similar functions.

Google Multisearch is a new way to search with the Google Lens app, using text and images at the same time.

The official Google Lens page on Google Play lists these functions for the app:

• “SCAN & TRANSLATE TEXT
  Translate words you see, save a business card to your contacts, add events to your calendar from a poster, and copy and paste complicated codes or long paragraphs into your phone to save time.
• IDENTIFY PLANTS & ANIMALS
  Find out what that plant is in your friend’s apartment, or what kind of dog you saw in the park.
• EXPLORE PLACES AROUND YOU
  Identify and learn about...

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