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Wednesday, May 25, 2022

3 Marketing Strategies Perfect For Early-Stage Startups - Forbes

Last updated Thursday, May 5, 2022 18:55 ET , Source: NewsService

No matter the startup stage you are in, even at the idea stage, marketing plays a critical role in your business. If you want to know whether your startup idea is worth pursing, you need a way to reach your potential customers. If you want your product or service to stand out and gain traction, you need to have a strategy for reaching your buyers.

Needless to say, we are living in the period of human history with the highest competition for people’s attention. Getting your product or service in front of people’s eyes is selling at a premium - the ability to offer this privilege for sale is what makes Google and Facebook two of the biggest companies in the world.

At the same time, according to the Startup Genome project, premature scaling is the number one reason for startup failure. Over-spending on promotion is a textbook example of premature scaling - early-stage startups usually have very limited resources, and they cannot afford to waste them.

Because of this, choosing the right marketing strategy for early-stage startups is one of the most important decisions you can make as a startup founder. Here are three that are well suited for early-stage projects with little resources:

1. Content Marketing Through LinkedIn

“Content marketing is all the marketing that’s left.” —Seth Godin

If the focus of your startup is B2B, then LinkedIn can be the perfect channel to focus on. You can use it to share blog posts from your website (a very good idea if you’re also implementing...



Read Full Story: https://www.forbes.com/sites/abdoriani/2022/05/05/3-marketing-strategies-perfect-for-early-stage-startups/

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