Search engine optimization, commonly referred to as SEO, is the process of improving your website’s chances of showing up on the top results when your ideal clients search for your products and services.
In today’s connected world, we have been trained to find any information we might be interested in immediately just by typing a question on our phone browser. From the list of options that result from the search, studies show we will only consider the results listed on page 1, and hardly ever will check page 2.
- 75% of people never scroll past the first page of search engines.
This also applies to buyers of promotional products, proven by the tens of thousands of search terms typed into Google’s search bars on a daily basis.
This means that if you want to be in the game, you must appear on page 1 for the right search terms. If you don’t, you are literally invisible to your ideal clients.
B2B Buyers Who are Searching Online Are Ready to Buy
When buyers contact a provider, they have an immediate need and have already done their due diligence. So they’re ready to take the next step.
- 89% of B2B researchers gather information about potential purchases through the internet - Google
- Before interacting with a website, the average B2B buyer conducts 12 different online searches - Google
- B2B buyers typically consume between three and seven pieces of content before speaking with a salesperson
Improve Your Chances
If you’re looking to grow your distributor business, SEO plays a...
Read Full Story: https://magazine.promomarketing.com/post/why-is-seo-important-for-promo-distributors/
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