They have a plan
The Believer
As we reported Tuesday, The Believer magazine has new owners: A sex toy review website called “The Sex Toy Collective,” a subsidiary of the digital marketing firm, Paradise Media. The five-time National Magazine award finalist — an offshoot of McSweeney’s that was later acquired by the Black Mountain Institute at the University of Nevada Las Vegas — was put up for sale last fall, after the latter announced that they planned to cut its funding.
The magazine’s new owner became public after the Sex Toy Collective responded on Twitter to a post wondering why the magazine’s website had published an article called “25 Best Hookup Sites for Flings, New Trysts, and Casual Dating.” They claimed they wanted to keep the site alive by backfilling SEO content (click-bait articles designed to capture traffic from common Google searches), without disturbing the magazine’s homepage and archives. Then the Black Mountain Institute released a press statement, confirming the sale to Paradise Media. According to their statement, the ownership transfer took place on April 1, 2022.
When Gawker first reported on the sale, the Sex Toy Collective had not immediately returned our request for comment. But the administrator of the Collective’s Twitter account — Paradise Media CEO Ian Moe — responded to us late last night. He claimed that the Believer purchase had, in fact, been born out of sincere admiration for the magazine: “I really just want what’s best for the...
Read Full Story: https://www.gawker.com/media/sex-toy-collective-just-wants-whats-best-for-the-believer
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
