Avoid common mistakes that can weaken your writing – keep it engaging and search engine-friendly with these copywriting tips.
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I can’t remember the last time a website I worked on was delayed for technical reasons.
It’s never the coding that causes delays.
It’s always the copy.
Everyone thinks they can write copy until they are presented with a blank page.
The people in your organization may be subject matter experts – but that doesn’t mean they can meet a copywriting deadline.
Copywriting is hard.
Writing copy that is SEO friendly can be intimidating.
But even novice SEO copywriters can make a huge difference by doing a few simple things.
1. Target 2–3 Keywords Or Keyword Phrases
Many new SEO copywriters make the mistake of targeting too many keywords or keyword phrases on a page.
In my experience, if you are trying to target more than two to three keyword phrases on a single page, your copy will sound scattered.
Focused copy is typically the best sales copy.
And even in long-form pieces, targeting too many keywords – especially non-related keywords – results in copy that doesn’t grab the reader.
Copy that is not focused does not move the reader to the desired action – in other words, the conversion.
I recently was part of a Twitter conversation where the...
Read Full Story: https://www.searchenginejournal.com/seo-copywriting-tips-search-pros/451801/
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