How To Inspire Content Teams To Care About SEO - Search Engine Journal

See which organic keywords actually drive conversions

Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.

Try For Free

When organizations begin with SEO, they often start with a dedicated SEO specialist.

This person’s responsibilities are usually broad and include a range of duties.

They’re often working alongside content teams with commercial priorities, who are driving content and working separately from SEO teams.

The biggest challenge then is getting a content team to care about SEO.

Just as you need your dev team to understand SEO‘s priorities, it’s essential that you inspire your content professionals to support your SEO goals.

Here’s how.

Tips:

Why Content Teams Need To Care About SEO

Some of the duties the new SEO specialist can include:

• Measuring and understanding SEO and reporting on performance.
• Assessing the technical SEO of the site(s) they work on and working with the development team to address challenges.
• Creating a structured strategy for SEO.
• And identifying high-priority risks and opportunities to optimize and create new content.

Because teams outside the SEO team manage all other content creation and improvement, there is a risk of missed opportunities for new content, superficial understanding of user requirements, and unintentional de-optimization of content found via search engines.

SEO specialists and teams can react to the content’s high-priority risks and opportunities, and embed...

Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.