How to attract your ideal customers with quality content - Search Engine Land

Search engine optimization (SEO) and content marketing often work together to help businesses grow organically.

You probably know how powerful the combo is and what great results you get when using the two together.

But do you ever find yourself looking for content ideas that will attract your ideal customer?

The key is being strategic about the content you’re creating if it’s going to turn browsers into buyers.

What’s the best way to do that?

Zero in on topics that will appeal to your ideal customer and bring them to your website.

Finding content ideas that attract customers

Start with your sales funnel and your current customers

What questions do you get asked all the time? Our own frequently asked questions can often lead us to content ideas that will help grow our business.

• Start by brainstorming the questions you get asked constantly and write them down. At this stage, there’s no good or bad question. You can go through them later and determine which ones you want to pursue and which ones you want to ignore. What does your ideal customer need to know before buying?
• Think about the questions your ideal customer doesn’t know to ask, but still needs to know before purchasing. Go through your sales notes, and think about the process you take with prospects in your sales funnel. What information do you find they need to consider before deciding to purchase? There may be content ideas here. What do they want to do that your product or service can help them with?
• Now...

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