KARACHI – Walee Technologies Pvt. Ltd. (Walee), Pakistan’s leading influencer marketing technology company, and the country’s top academic institution, the NUST School of Electrical Engineering & Computer Science (SEECS) have established Pakistan’s first industry-academia Center of excellence to develop innovative social and digital AI-driven solutions and deeper intelligence to serve the USD100 billion global creator economy.
The initiatives will first serve the Middle East, North Africa, and Pakistan (MENAP) market, which has a digital advertising and ecommerce marketing expected to exceed USD 60 billion in 2022 and an overall potential to double by 2030.
The Walee-NUST Center of Excellence (WNCE) for social and digital media technologies is a long-term mutually-beneficial collaboration by way of research and development activities, continuous upgrading of academic course content and knowledge transfer between faculty, students and Walee’s engineering teams. WNCE can also enhance their professional visibility by way of contributing to publications, leading to higher global rankings.
Walee’s adoption of web 3.0 is a strong step in meeting its vision to shape the media-advertising space in the next five years with innovative solutions and techstacks. The physical, co-branded and fully functional tech facility on NUST’s premises will boost participants’ team dynamics when working on deliverables.
From a media industry perspective, Walee is the only martech that has...
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