How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.
To be clear, when I say content, I don't mean PR as in a journalist writing about you. I also don't mean the copy that's on your website. When I say content, I am referring to you producing industry content on the company blog, podcast, YouTube channel, or elsewhere.
Once you jump into the content game, the rest of your marketing efforts are made increasingly simpler.
Here are five parts of your marketing that become easier once you start producing content.
Your social media accounts finally offer some value.
By now, if your company is not on social media, you should fire your marketing team. Everyone knows how potentially powerful social media is, but not many companies really think about what they are doing on social media.
Too many people and companies use platforms like Twitter as a broadcast platform. They think of these platforms as a megaphone. Instead of focusing on the media, they should try focusing on social.
That means they need to start thinking of how to provide real value instead of obsessing over how many followers they have. Well, if a company produces content regularly, now they have what to share on social media.
If you're an AI company and you produce content about AI, all of a sudden, people interested in AI have a reason to follow you on social.
The foundation of all search engine...
Read Full Story: https://www.inc.com/hillel-fuld/5-reasons-to-start-making-social-media-content-a-part-of-your-marketing-strategy.html
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