Wednesday, August 17, 2022

SEO Isn't Just About Link Building. Don't Overlook These Expert Strategies. - Entrepreneur

Last updated Wednesday, July 6, 2022 07:00 ET , Source: NewsService

While link building is a powerful SEO tactic, it cannot boost your ranking without these other expert-backed strategies.

Opinions expressed by Entrepreneur contributors are their own.

Human beings like to think simplistically. We like to neatly categorize concepts and see things in black-and-white. We like to ignore nuance for the sake of a one-sentence summary. And when it comes to complex marketing strategies like search engine optimization (SEO), we like to boil down hypothetical approaches into a handful of actionable tactics.

Perhaps that's why so many modern SEO experts have attempted to make SEO synonymous with link building. But here's the thing, while link building is important for SEO, it's not the only factor you need to consider. And if you focus on link building too much, it could end up costing you your chance at reaching rank one.

SEO and link building

First, we need to acknowledge that link building is highly important for SEO. Mostly, that's because links have a tightly interconnected relationship with your domain authority. Your domain authority is an invisible score that represents your site's trustworthiness in the eyes of Google and other search engines. The higher that authority is, the more trustworthy your site is seen to be, and the higher you're going to rank in relevant searches.

While the back-end system for evaluating link quality is sophisticated, it's mostly true to say that the more links you have, and the more authoritative those links are,...

Read Full Story: https://www.entrepreneur.com/article/423753

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