46% of all searches Google receives have local intent. DesignRush reached out to experts to discover the key local SEO tips small businesses should leverage to improve online visibility.
46% of all Google searches have local intent. That’s an impressive 37,000 local searches per second. It matters because 76% of consumers that perform a local search on their phones visit a store that day, as shared by Backlinko. While Google’s traditional ranking factors apply to local SEO, there are various other strategies that businesses, especially small ones, can leverage to increase exposure in local listings.
DesignRush, a B2B marketplace connecting businesses with agencies, leveraged its 13,000-agencies-strong network for quick insights – or “QuickSights” – on the key local SEO tips small businesses should leverage to improve online visibility.
1. TARGET LOCAL KEYWORDS
In the opinion of Sachin Sahu, business head at Boodle Web Mart, small businesses should target local keywords and incorporate them in their Google Business profiles to increase search visibility.
"[...] small businesses should target local keywords to rank higher on Google. Also, they should emphasize on GMB (Google my Business) listing to bring it [to] first position [...] They should discover the key phrases their audience uses. Then, place these keywords in appropriate places on their websites and optimize the description in GMB with key phrases.”
Nice Digital Studio Co-Founder Nikita Rudnyk agrees that...
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