It simply means that websites and blogs that keep these three principles in mind when writing their own content may end up creating higher quality content, which then has a better probability of ranking higher than others
Search Engine Optimization has become a core of online marketing and brand promotions. Being able to create branded content that sufficiently answers user queries on Google accurately enough is essential to attracting organic traffic to your own brand or website. And with most industries, ranging from online shopping to affiliate marketing, SEO is the secret behind the success of some brands over others.
But as many marketers might tell you, SEO is not exactly a science - there isn’t any one formula that helps your content rank better than competitors, and with Google releasing frequent updates to better its algorithm, the definition of good content might keep changing.
However, there is one concept that has been discussed by SEO specialists plenty of times. And that’s E-A-T. Expertise, Authoritativeness, and Trustworthiness, are supposedly the principles that allow SEO specialists to create content that will be consistently rewarded by Google and its ranking algorithm. But that doesn’t mean that E-A-T is an actual ranking factor.
It simply means that websites and blogs that keep these three principles in mind when writing their own content may end up creating higher quality content, which then has a better probability of ranking higher than others.
What...
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