Written by Julia Gralki. Photo Courtesy of Envato Elements.
To celebrate the portfolio-building season (aka summer,) let’s discuss how search engine optimization can increase your portfolio website’s visibility. If you have missed the first part of this series, check out “3 essential SEO tips for your online portfolio.”
But first, why is SEO so important?
SEO makes your portfolio website more visible, so potential employers or clients are more likely to discover your online presence.
Here are a few advanced SEO best practices you should remember when working on your portfolio this summer.
1. Web hosting and website domain
Many website builders let you create your website for free, as long as you keep the website builder’s domain. However, that has one major downside: Your site likely won’t show up in the search results. If you want your portfolio to be discoverable via Google search, paying a small monthly fee is the better choice.
Here are some more tips for selecting your domain: Keep them short and free of numbers or characters. Regarding SEO, include keywords related to your industry or name.
2. Optimize your images for SEO
The odds are that your portfolio contains many images if you are an artist. But images don’t have text, so how can they be important for SEO, which is keyword-based? There are many answers to this question.
Images improve user experience, one of the factors search engines consider when ranking websites in the search results. Websites that contain...
Read Full Story: https://scaddistrict.com/2022/07/10/seo-best-practices-for-portfolio-websites-part-2/
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