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Google releases one or two changes to its algorithms daily; most of them are not noticeable.
And a few times a year, Google will officially announce a “core update.”
A core update refers to broad changes to Google’s algorithm and systems that cause notable fluctuations in search results.
This article is an up-to-date summary of the impact of the May 2022 core update on industries, search queries, and the search result page.
Winners and losers are analyzed to provide additional insights and links to help your website recover from the impact of these changes.
Core Update Terminology
No one knows the exact nature of core updates unless Google tells us, as it has in the past with the Speed update or Freshness update.
To analyze the impact a Google core update has on organic search results, we can look at two things: visibility and volatility.
Visibility tells us the organic presence of a domain in Google’s search results.
When the visibility metric increases, a site ranks for more high-volume keywords likely to attract clicks.
Conversely, a decreasing visibility metric means that the domain is losing keywords.
How much the visibility metric increases or decreases is known as “volatility.”
We can tell when core updates affect a website because the visibility metric drastically increases or decreases...
Read Full Story: https://www.searchenginejournal.com/google-may-core-update-impact/456886/
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