Your brand is a reflection of your commitment to what you do, why you do it, and who you do it for. It is the fabric of “you” and your company – no matter how big or small your business is. But building a brand today is more than choosing a color palette and designing a logo. We’re globally connected like we’ve never been before and that means that you need to be progressive if you want to be seen.
You need to be clear on who your clients or customers are before you determine where you’ll start to build your brand, be it blogging, podcasting, YouTube, TikTok, Instagram, or LinkedIn.
Let’s look at some of the platforms you can use to build your brand and how you can stand out. Remember, we’re talking about progressive brand building – it’s going to take some commitment.
1. Write a blog.
Blogs can be excellent if you can get past their one fatal flaw – content. There is so much content out there, you need to rock to get noticed. Recent stats show:
- There are five million WordPress blog posts every day.
- There are 519.9 million blogs on Tumblr.
- The average time readers spend on a blog post is 37 seconds.
- Fifty-seven percent of bloggers that publish every day get better results.
Another, more interesting statistic is that the return on investment for businesses that blog consistently is 13 times more than those that don’t. But there’s a lot that goes into blogging! SEO for one thing. And SEO done correctly is not cheap! Having said that, the best businesses to take...
Read Full Story: https://www.forbes.com/sites/ashleystahl/2022/07/11/where-to-build-a-progressive-brand-using-social-media-part-i/
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