About 53% of mobile and desktop users click on organic search results rather than paid ads, according to BrightEdge Research. Since we know this, car dealership owners and marketing specialists should focus on providing SEO-based content to increase website views and engagement organically.
Consumers do not want to feel forced or sold when looking for information. Listed below are five key strategies to consider while using SEO to grow your thriving dealership’s website as organically as possible.
Use long-tail keywords
Long-tail keywords are types of keywords that are usually longer than our words. They take the main keyword, like the model of the car, and add specific details such as words like:
- cheap
- near me
- colors
- cut
- price points
Long-tail keywords have an advantage over regular keywords since they use specific words that are not as commonly searched. Finding these keywords can be a breeze if you use the right marketing tools like SEO keywords, Google SEO analytics, or Market Muse.
Create blog content with authority
Authority is essential when it comes to SEO content. You want your website and dealership to stand out by using credible links and sources. If you can, hire freelance writers or an SEO specialist to create blog content that has authority.
It is important to only link to websites with a higher authority than yours. This is a great way to engage readers since potential consumers will trust your work and continue coming back to the blog.
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