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Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score.
Advertisers now have a quick and easy way to identify areas for improvement before a Performance Max campaign goes live.
In addition, newly added explanations will help answer questions regarding a campaign’s performance after launch.
Here are all the details about the six new features for Performance Max campaigns.
Google Ads Performance Max Campaigns: 6 New Features
1. Optimization Score
Find ways to improve your campaign with the Google Ads optimization score.
The score ranges from 0-100%, and if your campaign is graded at anything less than 100%, you’ll get recommendations for increasing the score.
Optimization score is a feature advertisers depend on when creating other types of campaigns in Google Ads, and now it’s available for Performance Max.
2. Seasonality Adjustments
With seasonality adjustments, you can tailor your bid strategy to events where conversion rates are expected to be higher, like promotions and sales.
Google recommends utilizing seasonality adjustments when you anticipate a significant increase in conversion rate outside of typical seasonal patterns. Smart bidding already takes into account predicted seasonal events.
3. Data Exclusions
With data exclusions, you can...
Read Full Story: https://www.searchenginejournal.com/google-brings-optimization-score-to-performance-max-campaigns/457613/
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