[author: Noreen Fishman]
Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s online visibility and build more business this year? Check out these 20 can’t-miss digital tactics for law firm marketing.
1. Work With a Better SEO Agency
In such a crowded search inquiry space, it’s essential that your website ranks for your key terms. If you work with a third-party and still aren’t getting great organic rankings on Google, you need to re-evaluate. We suggest working with an agency that specializes in the legal space. When you are choosing which agency to work with, ask to see their results in highly competitive spaces. Request that they pull data on their clients’ search results, and make sure to review their client testimonials and case studies.
2. Regularly Publish Quality Content
Adding fresh content to your website is important for many reasons. That being said, only high-quality content will reap rewards in search and traffic. That’s another reason it’s a good idea to have an SEO expert look over new content with you. The very best legal marketers are adding new pages to their site or blog each month.
3. Upgrade Your Website Design to Improve Conversion Rates
Your law firm’s website is a direct reflection of your firm. In order to maximize conversions and generate more leads, your website needs to be better...
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